A Study of the Relationships among Satisfactions, Involvement Levels and Brand Equity of Spectator of University Basketball Association
碩士 === 國立臺南大學 === 運動與健康研究所 === 94 === The purpose of this study was to find out the characteristics, discrepancies, and relationships among satisfaction, involvement levels and brand equity of spectator of university basketball association (UBA). In this research, 600 questionnaires are sent out to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/86982827079364211237 |