Researching into the Comprehension of Metaphorical Advertising by Consumers in Different Age Ranges and Education Levels
碩士 === 國立清華大學 === 工業工程與工程管理學系 === 94 === Nowadays, advertisings can be seen everywhere. Some advertisings display the advantages of products by directly describing them. However, it is in doubt that how many advertisings could impress us and leave in our minds. Metaphor is derived from rhetoric. An...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48565009300199276874 |