AN ANALYSIS OF SPORT SPONSORSHIP MOTIVATION, CONSIDERATION AND BEHAVIOR IN TAIWAN FINANCIAL SERVICES INDUSTRY
碩士 === 國立臺灣體育學院 === 運管系碩士班 === 94 === Recently, merging is a trend in the financial service industry in Taiwan. One of the important tasks for the industry nowadays is to gain more publicity through sponsorship and fund-raising. In the meanwhile, many large financial service corporate considering...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/54614389078254693943 |