The Effects of Initiator’s Trust and Perceived Risk on Online Group-Buying Behavior
碩士 === 國立中山大學 === 資訊管理學系研究所 === 94 === Online shopping involves more uncertainty and risk than traditional shopping. These phenomena are even obvious in online group-buying. One of the main factors causing the uncertainty and risk is the role of the initiator. Since it is quite often that the initia...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23019742771563034319 |