A Study of Non-Profit Organizations'' Experiences and Opinions on Cause-Related Marketing—Cases of Child Welfare Foundations
碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === Cause-related marketing is a marketing strategy used by enterprises to enhance brand images and to stimulate sales, via cooperating with non-profit organizations or supporting particular issues. This study aims to know about the experiences in cause-related ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91265961933384087235 |