The research ot employer band--on the view of internal and external marketing

碩士 === 國立中山大學 === 人力資源管理研究所 === 94 === This research collects academic researches and intends to develop a framework of employer brand. We used a case study approach and interviewed five firms known for having a top employer-branding image of the industry in the investigate of mass media. Through in...

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Bibliographic Details
Main Authors: Fei-ling Hsiao, 蕭妃伶
Other Authors: Jin Feng Uen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/26727513736818375636