The Effects of Fans Club on Loyalty and Consumption Behaviors: The Case of a Dismissed Professional Baseball Team’s Fans
碩士 === 國立屏東科技大學 === 企業管理系碩士班 === 94 === The subsistence of professional baseball league is in the enthusiasm and the amount of baseball fans. Baseball fans that joined the members of fan club would show expressions of fully support and loyalty to the specific baseball teams. However, three professio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10992557524051333222 |