Research of the behavioral intention for the TV shopping
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 94 === Because consumption habit has been changing in recent years, TV shopping is going to the latest and popular consumption type. As people can accept virtual channel, this study is concentrated on shopping channel, in order to assist the owners of TV shopping...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00455538730572228551 |