A Study of the Relationship between Customer Preference for Servicecapes and Purchase Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Whether the design of servicecapes and the ways of service meet the expectation of customers is the key to attract and maintain customers. Most of past studies have been focused on customers’ perceived service quality of and satisfaction with market outlets;...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55518636692730428372 |