Factors Analysis of Enhancing Customer value on TV Shopping
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract Nowadays, the TV shopping channel has gradually replaced the traditional real store. To enhance the customer value of TV shopping, enterprises (TV shopping channel owner) need to know more consumers’ needs through TV shopping channel. Therefore, thi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22549208371286200485 |