Examining the Relationships between Service Quality,Satisfactoin, Customer Value and Behavior Intentions-theModerating Role of Gender Difference
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Service quality has been increasingly important in the retail industry has become an integral part of a firm. Therefore, one of the challenges for retails is to enhance service quality. Based on the service quality and service marketing theory literature, a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12152361212072524427 |