The impact of corporate social initiative on consumer behavior

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract Due to the economical prosperity and the continued profit improvement,it makes the negative phenomenon in the environmental pollution and a poverty gap simultaneously. At the same time, the public and the community lodge a protest at the short inter...

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Bibliographic Details
Main Authors: Jui-Feng Huang, 黃瑞豐
Other Authors: Yin-Chiech Hsu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/76357995124354375241