A Study of Consumer Brand Identification: the Perspective of Social Identity and Social Learning
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT In academic research, brand identity, brand identification and brand commitment are inconsistenthy being empirically used and tested, particularly in their contextual definitions. In organization commitment research, identity is a static relation th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05140592725884143598 |