The Study of Service Failure and Service Recovery to the Different Cellular Phone Customer Type on Customer Satisfaction－A Case Study of Chunghwa Telecom.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract This study analyzed the attributions (controllable/uncontrollable) of the service failure and investigated the impact of customer satisfaction while service recovery been provided after service failure happened based on the different consumer group...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71326846638555080127 |