The effect of investor’s intention on financial product —A study of framing effect and anchoring effect
碩士 === 國立高雄第一科技大學 === 金融營運所 === 94 === Abstract First of all, we discuss whether frame effect (investing gains or losses) affects investment intention when investors make new investing decisions；Framing refers to the phenomena that two logically equivalent questions lead to different responses becau...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39078769493965059582 |