A STUDY OF THE RELATONSHIP AMONG TOURISM IMAGE、TOURIST'S SATISFACTION AND BEHAVIOR INTENTION OF CHI-CHI AREA
碩士 === 南華大學 === 旅遊事業管理學研究所 === 94 === The purpose of this study is to investigate the relationship among tourism image, tourist''s satisfaction and behavior intention of Chi-Chi area. A structured questionnaire was designed to collect the data form the visitors who have visited the Chi-...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82746833619727595430 |