A Study of Market Position Among the Leisure Farms of Chiayi-County

碩士 === 南華大學 === 旅遊事業管理學研究所 === 94 ===   Because the tourists'' willing of traveling are affected by the awareness of brand positioning, this research focused on the tourists'' touring experiences and the scale of branding that they value to the leisure farms.     The tourists of...

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Bibliographic Details
Main Authors: Jui-ming Tsai, 蔡瑞明
Other Authors: Ching-cheng Sheng
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/03136974956321488089