A Study of Satisfaction, Place Attachment and Location Convenience on Repurchase Intention of Book Rental Consumer

• Main Authors: Hsin-chou Chen, 陳信州
• Other Authors: Ching-fu Chen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/34427189619874464069

碩士 === 南華大學 === 出版事業管理研究所 === 94 === 　　Book rental business was led into Taiwan by Wen-chang publishing company in 1963.From then on, it developed a mature market gradually. Due to this reason, publishing companies have to improve repurchase intention of consumers for competive advantage. 　 　　This research studies the characteristics of Book rental stores, including their fundamental information such as their established years, employee numbers, and the factors, which are place attachment, location convenience and satisfaction for repurchase intention. The book rental stores are randomly selected for questionnary survey in Chiayi city and San-xia town and 250 questionnaires are returned. The hypotheses are tested in three sections, T-test, one-way ANOVA, and Multi-regression. 　　The empirical evidence indicates as below: (1) Place dependent、Salesclerk service、place identity will affect repurchase intention (2) Place dependent、Salesclerk service will affect repurchase intention in San-xia section (3) Book condition、Salesclerk service、place dependent、place identity will affect repurchase intention in Chiayi section. Besides, repurchase intention is positively related to book condition. (4) The easier consumers reach the book rental stores, the stronger they connect in affection.