A Study of Satisfaction, Place Attachment and Location Convenience on Repurchase Intention of Book Rental Consumer
碩士 === 南華大學 === 出版事業管理研究所 === 94 === Book rental business was led into Taiwan by Wen-chang publishing company in 1963.From then on, it developed a mature market gradually. Due to this reason, publishing companies have to improve repurchase intention of consumers for competive advantage. This r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34427189619874464069 |