A Study of User Behavior about E-mail Advertising

碩士 === 南華大學 === 傳播管理學研究所 === 94 ===   Recently, marketers are getting aware that one of the best ways to reach computer internet users is through E-mail advertising. However, tons of spam mails that flow the consumers'' e-mail boxes have become a trivial and troublesome business to attend...

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Bibliographic Details
Main Authors: Pei-ching Su, 蘇倍慶
Other Authors: Song-zan Chiouwei
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/48048590254100546929