The Study of the Relationship between Corporate Reputation and Financial Performance

博士 === 國立東華大學 === 企業管理學系 === 94 === This dissertation consists of three essays as follows: 1. To explore the unidimensionality, convergent and discriminant validity, and criteria-related validity of three commonly used corporate reputation measurement instruments. 2. To test the causal relationship...

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Bibliographic Details
Main Authors: Ryh-Wu Yeh, 葉日武
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/35158979953113596339