The Relationship among Brand Awareness, Brand Image and Brand Loyalty-An Empirical Study of domestic rice wine market
碩士 === 國立東華大學 === 企業管理學系 === 94 === It had been for a long time that the wine market was monopolized by The Wine and Tobacco Monopoly Bureau in Taiwan. At that time, there was no any competitor and other brand for competition. So it was not unnecessary to have the advertisement in the domestic marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57102825902021455333 |