A Dyadic Interview Analysis of WOM Motivations and Situation in Seeker-Initiated Communication
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 94 === In the literature, most researchers concerned about how the word-of-mouth (WOM) influences the promotion of products; and some mentioned the active motivations regarding consumers’ diffusions of WOM. However, from our daily experience, we learnt that consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30688549536470618155 |