The effect of switching costs to shopping web customers stay
碩士 === 國立嘉義大學 === 資訊管理學系碩士班 === 94 === As the rapid growth of the Internet, on-line shopping has expanded markedly. Today, the Internet has become an important part of people’s daily lives. The usage of on-line shopping has gradually developed. Among the previous marketing researches, Switching cost...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36431284539702908424 |