The Research on Service Recovery, Customer Satisfaction, and Customer Loyalty – A Case Study of the Union & Just CPA Firms
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 94 === The purposes of this research are to discuss the influences of service recovery on customer satisfaction, customer satisfaction on customer loyalty, and service recovery on customer loyalty when service failure happened in the service sending process of the...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63102116542337385677 |