Consumers' Intention to Shop in Online Auction Markets--The Impact of Institution-Based Trust
博士 === 國立中央大學 === 資訊管理研究所 === 94 === Abstract Online Auction is proliferating and annual sales grow dramatically. However, due to the characteristic that both parties don’t meet face-to-face in transaction, trust becomes the main concern to convince potential customers to enter this market. Thi...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/33292360669348379892 |