The factors that affect consumer to use new product
碩士 === 國立中央大學 === 企業管理研究所 === 94 === The purpose of this paper is probe the relationship of consumer innovativeness extending characteristic and consumer characteristic, desire of buying, product evaluating druthers. The research uses Holak’s new product adoption model as a research framework and Go...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08601076938370112117 |