| Summary: | 碩士 === 國立中央大學 === 企業管理研究所 === 94 === Accompanying with the Internet and Information technology prevails, there are various information and communication products. Simultaneously, because of the consumerism rising and variety of consumer demand, the structure of the marketing channels have to be changed. Therefore, the company has to readjust their business strategy in order to fulfill the customers and achieve the maximum profit.
For Taiwan, the demand for computer, communication and consumer electronics glow dramatically. Under the circumstance of short product life cycle time and rapid changing price, how to satisfy customer demand in right time, at right place, and by right quantity have to depend on the efficient operational system. Warehousing and distribution systems are the key factors for attaining the supply chain system.
For this reason, this research has chosen the 3C channel as the research target. Not only to understand the real questions in 3C channel industry, such as distribution and inventory management, the research also develop a integer programming model which could reflect the reality.
This study is available to provide 3C channel distributors a point of view for how to make the decision of designing the distribution center. The result show that when the demand increase, channel have to establish new distribution center.
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