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碩士 === 國立中央大學 === 企業管理研究所 === 94 === Accompanying with the Internet and Information technology prevails, there are various information and communication products. Simultaneously, because of the consumerism rising and variety of consumer demand, the structure of the marketing channels have to be chan...

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Bibliographic Details
Main Authors: Min-Yi Sung, 宋旻儀
Other Authors: Jun-Der Leu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/66004767572294723104