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• Main Authors: Yen-Ling Shu, 許燕鈴
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/02968307119370303041

碩士 === 國立中央大學 === 企業管理研究所 === 94 === Recent years, we can find business enterprise and nonprofit organization coporation for same society goodness from more news paper promote and report. This way called cause-related marketing that combined business and nonprofit organization marketing type. The paper focus on “Cause-related Marketing” all step, from starting, touching, planning… etc, to ending the activities, so we call that “Cause-related Management”. And we focus on nonprofit organization to understand that experience, steps, evalution, effection, advantage, disadvantage, and for future. We can find that adapt “Cause-related Marketing” origin is business enterprise more. Business enterprise’s resource, famous degree is cause to corporate. Activities success degree is activities dollar. True effect is capital from, combined business resource, society education. Weak effect is organization activities down. Internet marketing is new wave for marketing on future.