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碩士 === 國立中央大學 === 企業管理研究所 === 94 === Recent years, we can find business enterprise and nonprofit organization coporation for same society goodness from more news paper promote and report. This way called cause-related marketing that combined business and nonprofit organization marketing type. The...

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Bibliographic Details
Main Authors: Yen-Ling Shu, 許燕鈴
Other Authors: none
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/02968307119370303041