A Study of How the Branding Strategy of Container Shipping Lines Influences the Freight Forwarders in the Selection of Carriers in Taiwan Market
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 94 === In the marketplace, we have seen many enterprises adopt multi-branding strategy for their business. Their ultimate purpose is to hope to draw over the rivals’ customers, thus increasing their market share and raising profits. The container shipping industr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72906519012431766822 |