Effects of Online Negative Word-of-Mouth on Receiver's Attitude toward Product in Different Brand Awareness
碩士 === 國立交通大學 === 管理科學系所 === 94 === With the rise of the Internet, there are increasing communication channels. However, due to the time and ability limitation, people would not examine every message one by one. They will seek and deal with the information that meets their decision need. Based on EL...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51517269480730989699 |