Utilizing Customer Value Hierarchy Model to Construct a Customer Value Management Framework---A Case of Intercity Bus
博士 === 國立交通大學 === 運輸科技與管理學系 === 94 === Based on the previous researches on value theory, this thesis tries to induce the thread of thought and stream from those different viewpoints and theories about value. And construct a customer value management framework. In short, this customer value manag...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77815732590493850484 |