An Investigation of Design Elements of Advergaming of High and Low Involvement Products

碩士 === 國立交通大學 === 傳播研究所 === 94 === This study investigated total 230 advergamings gathering from the Top 5 portal sites in Taiwan to examine the relationship between high / low involvement products and design elements with method of content analysis. It collated total 11 main design elements after r...

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Bibliographic Details
Main Author: 方昇鴻
Other Authors: 張郁敏
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/8ghvw3

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