An Investigation of Design Elements of Advergaming of High and Low Involvement Products
碩士 === 國立交通大學 === 傳播研究所 === 94 === This study investigated total 230 advergamings gathering from the Top 5 portal sites in Taiwan to examine the relationship between high / low involvement products and design elements with method of content analysis. It collated total 11 main design elements after r...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8ghvw3 |