The Sponsorship of Art and Culture to the Corporate Public Relations: A Case Study of Technology Corporate Foundations

碩士 === 國立交通大學 === 傳播研究所 === 94 === In recent years, the enterprises take themselves as the social citizens, and gradually form the concept from overseas to Taiwan. As for the large-scale enterprises, in order to respond with the people’s expectation to the corporations and the demand of itself, they...

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Bibliographic Details
Main Authors: Yu-Ya Sang, 桑于雅
Other Authors: An-Chi Hsu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/6sfcdn