Business Strategies of Taiwan’s Biotechnological Cosmetic Companies：Cases of Taiyen, Taisugar and Formosa Biomedical Technology
碩士 === 國立交通大學 === 科技管理研究所 === 94 === The cosmetic industry has characteristics of low pollution and high added value. Company image and product brand name are critical success factors. Due to increase in dispensable income and improvement in quality of life, cosmetics have become ordinary people’s d...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/72385911670049082121 |