Prospect-theoretic Analysis of Consumer Choice for Fruits and Vegetables Electronic Commerce
碩士 === 國立交通大學 === 工業工程與管理系所 === 94 === Because of their coexistence of few successful but many failed cases, fruits and vegetables become challengeable items in Electronic Commerce (EC). In this thesis, a two-step methodology has been developed for exploring the possible factors for successful fruit...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88705650512807763183 |