A study of the evaluation of the professional baseball website quality and the users’behavior intention

碩士 === 國立體育學院 === 休閒產業經營學系碩士班 === 94 === The development of professional sport websites will be the focus in the advent marketing campaign. According to extending technology acceptance model (TAM), by means of online questionnaire this study collected data from those users who used six professional...

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Bibliographic Details
Main Authors: Jyh-Yen Wang, 汪志彥
Other Authors: Yung-Loong Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/77832595113128978214