Trust-Building in Internet Banking :An Empirical Investigation in Taiwan
碩士 === 國立暨南國際大學 === 資訊管理學系 === 94 === This research focuses on examining trust-building model proposed by Tan and Thoen (2001) in the context of Internet Banking. Based on the two primary sources of trust: control trust and party trust, this thesis includes perceived control mechanisms, perceived ga...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/21465913938054765696 |