The Relationship among Brand Image, Perceived Quality ,Perceived Value, Customer Satisfaction and Repurchase Intention - An Empirical Study of Health Food
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 94 === This study focused mainly on the exploration of ordinary consumers’ views about health foods with respect to the effect between the brand image, perceived quality, perceived value and the customers’ satisfaction and repurchase intention. Of the 400 questionnai...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05418706923786475371 |