The Effects of Advertising Appeals on Hope, Purchase Intention, Consumption and Satisfaction－An Empirical Study of 3G Mobile Phone Service
碩士 === 國立成功大學 === 電信管理研究所 === 94 === Abstract Hope－A positively valenced emotion will affect consumers’ behavior in the market. Consumers will perform different behavior because of different intensity of hope. So it becomes more and more important in marketing. Maclnnis and Mello (2005) indicated th...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16645947571012644622 |