Consumers’ trust and privacy concerns in the online auction

碩士 === 國立成功大學 === 電信管理研究所 === 94 ===   As Electronic Commerce has expanded from business-to-consumer to consumer-to-consumer. The role of online auction has going more attentions then ever. The purpose of this study investigate the factors influence online consumers’ trust, privacy concerns, and the...

Full description

Bibliographic Details
Main Authors: Yen-Kuan Wu, 吳彥寬
Other Authors: Jeng-Chung Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/99537936477867564348