The Effect of Promotion Expectation on Consumer’s Price Evaluation and Purchase Intention during Non-Promotion Period
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 94 === Have you expected for a discount when there is no discount promotion? Previous literatures mainly employed expected price as consumer’s promotion expectation, and investigate its effect on purchasing behavior. Lately, two terms of promotion expectation were p...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/69350254211387847551 |