The Value Cognitive Structure of the Online Group-Buying Consumers
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 94 === Online group-buying schemes have recently been in vogue as part of the innovative online shopping mechanisms. The previous studies all assumed that price benefit was the only reason for consumers to join group buying. These researches didn’t discuss other b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65004285008671230585 |