The Effect of Online Perceived Risk, Discount Level, and Number of Bidders on Attitude toward Engaging in Group Buy and Purchase Intention
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === The purpose of the study is to investigate consumers’ attitude toward the new way of online purchasing—Group Buy-- individual buyers bid on ones own, but bargain as a group. Two studies were carried out to test the hypotheses. Study I focuses on investigating...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57480643229518472040 |