The factors that infected consumer’s shopping channel selection
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === The diffusion of the Virtual channel shopping has changed the consumer’s buying behavior. Recently, the Virtual channel for people is much more important than before. The channel characteristics affected people to choice goods. Channel characteristics is one k...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99333677748629558742 |