A Study of the Relationship between the Brand Image and Consumer Demand: The Market of Tea Drink in Taiwan as
碩士 === 國立成功大學 === 工業與資訊管理學系專班 === 94 === Previous examples and marketing researches show that a brand image provides the consumers a better understanding of quality and specialty of the company. The brand image reduces the cost because consumers are able to predict the information regarding this pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00730795714414179471 |