The Relationship between Blog’s Opinion Leader andDiscussion Forum－A Multiple Case Study of Cell Phone
碩士 === 國立中興大學 === 電子商務研究所 === 94 === The evolution of information technologies accommodates humans with interpersonal communication and information dissemination. It allows individuals all over the world to easily share opinions. In the marketing context, electronic word-of-mouth (eWOM) is the infor...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73980336430437139495 |